Recently, I was asked to design a logo for a local DJ group called LoopTown. Dealing mostly with late teen audiences and house music, I had some fun playing around with styles and symbols that I thought would resonate with that audience. I wanted to create something fresh and distinctive for the group, mixing between simplicity and complexity to create an image they could build a brand on.Read More
I had so much fun with this one! None Shall Pass, created by John Murphy of Bold Puppy and pushed a step further with LS Comics, was of those projects that really makes me fall in love with graphic design all over again. A great team of talented people came together to work on this teaser-version of the book, and I was utterly delighted to have been a part of it. Many thanks to Eoin of LSComics, John of Bold Puppy, Robert Carey, Dee Cunniffe, and Cormac Hughes!Read More
Click to play! This project has been a long time coming (you can read about Update 01 and Update 02, if you like), but I'm finally sharing the final render. It was something of an experiment, which meant it came and went with a whole bunch of challenges, but I did have a lot of fun with it!Read More
The weekend before last, I was lucky enough to spend some time in the company of a few incredible people with amazing drive and determination. The musicians, and all those involved in making the first Ortús Chamber Music Festival as successful as it was have been wonderful to work with and an inspiration all around!Read More
Final Logo Design
Very excited about this project! Back in June, a friend of mine - super talented cellist,
- approached me about an idea she had. Together with Mairead Hickey, she plans to launch a brand new chamber music festival, called
, which will be based in East Cork in February 2016. It was an absolute pleasure for me to get involved by designing a logo for the event!
Very loose and sketchy initial thoughts.
After discussing the project with Sinéad, I learned that the name of this festival - Ortús, pronounced "ore-toose" rhyming with moose - originates from two words; the latin word,
, meaning rising, beginnings, origin; and the Irish word tús which means beginning, start. The overall idea of the festival is to encourage young Irish musicians who have studied and performed abroad to come home and share what they've learned from their experiences with our local communities. Three concerts are planned, as well as open rehearsals, and outreach in schools. With all of this, Ortús really wants to make chamber music more accessible to the public, and hopefully inspire the next generation of musicians to broaden their horizons too.
With all this in mind, I began drawing up sketches in various styles and colours. I considered a wide range of symbols; inspired by everything from the passion that these musicians had for their craft and the cultural significance of returning home to share their experiences, to the dawning of their careers and the idea of crossing oceans and moving mountains with their talents. I also considered more physical elements of the project; including elements of string instruments and music notes, as well as waves of the ocean and the colours of the sea and land.
After various experiments and revisions, the final design that we came up with was this. Encompassing the idea of crossing oceans, and returning to the island of Ireland, I included waves and 'bubbles' in a deep blue design. I also used four "strings" to represent both the instruments that will be played during the festival, as well as the sheet music the musicians will play according to. The curving shapes were inspired by the scroll at the top of those instruments, as well as the treble clef used in sheet music, and the fluid motion of music as its played- both in the sound, and in the musician themselves, as they pull the bow across the strings.
A few photos I took of the musicians involved.
Sinéad was also kind enough to let me tag along during a photoshoot at the end of June, which gave me the opportunity to meet with the musicians involved, take a few photos, and listen to them play. They're impressive, to say the least! I can't wait to see them perform again next February, and I'll share details as the event approaches on my social feeds, because I think you might like to see them perform too!
Taken while I was waiting around on the day of the photoshoot.
I was also fortunate enough to meet with Richard from
, as he recorded a promotional video on the day, and with
, who handled photography. Go and like the
to keep up to date on all of the Ortús Festival details. It's gonna be good!
It's done! My kinetic text project is officially complete. So here it is!
Please do click through to see the complete process, from start to finish!
This project ran throughout the second semester of my second year in LSAD, Clonmel, studying Digital Animation Production; from January until May 2015. The project was part of the Video I module, taught by Michael Kiely. We were given a brief to produce a piece of kinetic text, together with list of songs which we could choose from. Eventually, I decided to work with God’s Away on Business by Tom Waits. I picked it for a number of reasons; I liked it, it has a good, solid beat, it stood out to me as quirky and interesting immediately, and it had a lot of visual appeal to me.
The first step was planning out my shots and how they would transition from one to the next. I had two major concerns; one was that they viewer wouldn’t have enough time to read the words as they appeared, and the other was that the shots would appear as separate pieces, rather than as one, comprehensive, unified production. The first problem was partially solved with my song choice, whereas the second one was more challenging, especially because I was very unfamiliar, and really lacking confidence with After Effects. For that reason, I was very careful with my planning so that I was completely certain about how I wanted everything to look, and I could focus entirely on learning how to use the software to achieve that.
From there, I moved on to creating style sheets. As soon as I heard the song, I had a very clear image of how I wanted it to look. God’s Away on Business is a dark, gritty, textured kind of sound, with a steady chugging beat, and a slightly old-fashioned feel. So those were the factors that I wanted to try to capture. I used highly graphic visuals, strong colours, and slid text, all wrapped up with a slightly grunge-inspired texture.
With those style sheets in mind, I started drawing up style frames. The opening few lines were the first test shots I created, all the time bearing in mind that I would need to keep certain elements of the designs separate, so that I would be able to animate them as I imagined and planned.
Once I had those files set up and ready to animate, I ran a short proof of concept. I took out a lot of the textures, mostly because I wasn’t sure of my footing in After Effects. And at that stage, I was becoming very, very nervous. That twenty-second proof of concept took three or four complete re-starts until I figured out what I needed to do. I spent long, frustrating days on it, only to close the program without saving because I wasn’t happy with the results. Eventually, something clicked and it all made sense to me. Compositions in compositions in compositions. It was a bit of a eureka moment. And after that, I felt a whole lot more confident.
From that point onwards, I worked shot by shot, verse by verse. I brought back all the textures, and spent the next few weeks playing with the project. It very, very quickly became my favourite project of the semester. Whenever I got too stressed out or frustrated with other assignments, I’d work on a shot or two here and there to relax. It was a lot of fun, and I felt like I knew what I was doing. It felt really, really good to be working on my own, inching closer and closer to completion all the time. It helped that I liked how it was turning out and I really couldn’t wait to see the whole thing finished too.
Because I had worked shot-by-shot, as I got closer to the deadline I reached a happy point of being finished to a level I was happy with, but also having time to go back and add extra details wherever they were appropriate. At this stage in particular, talking to others was incredibly helpful. Conversations, suggestions, and help with software, certainly influenced the overall product for the better. There were some things that I just wouldn’t have thought of, or wouldn’t have known how to do, if I hadn’t talked to friends, family, and my lecturer about the project.
As a lover of graphic design, typography, animation, and sound, kinetic text is something that very much appeals to me, and as a lover of things that are quirky, weird, and a little bit wonky, I am really, really glad that I could use this song to try it out. Overall, I am very, very happy with the end result. I had a lot of fun doing it, and I felt like I learned a lot from the experience.
The deadline for this kinetic text project is fast-approaching, and so are the deadlines for everything else! But it's pretty satisfying to see a big project like this one creep ever-closer to the finish line, so I'm pretty happy with it. There are still a few little bits and pieces about this section that I want to tidy up, but done is better than perfect, so right now, I'm planning to get everything finished to a standard I'm happy enough with, and then I'll go back over to tweak it to the best that it can be.
Anyway, here's a little update on the project so far! I'm having fun with it!
(Sorry for the kinda terrible quality though!)