One of our assignments in college this semester is to create a 30-second advert for a product of our choice. I picked Zippo lighters; mostly because the product itself is pretty cool, so I found it easy to come up with an strong, visually dynamic idea which would sum up the product well. I'm having a lot of fun with it, and it's starting to come together now, so I figured I might as well start sharing the process involved in it as I make progress. Here's step one: The Pitch! ...Which, in this case, also includes styleframes and the storyboard.