Recently, I was asked to design a logo for a local DJ group called LoopTown. Dealing mostly with late teen audiences and house music, I had some fun playing around with styles and symbols that I thought would resonate with that audience. I wanted to create something fresh and distinctive for the group, mixing between simplicity and complexity to create an image they could build a brand on.Read More
Final Logo Design
Very excited about this project! Back in June, a friend of mine - super talented cellist,
- approached me about an idea she had. Together with Mairead Hickey, she plans to launch a brand new chamber music festival, called
, which will be based in East Cork in February 2016. It was an absolute pleasure for me to get involved by designing a logo for the event!
Very loose and sketchy initial thoughts.
After discussing the project with Sinéad, I learned that the name of this festival - Ortús, pronounced "ore-toose" rhyming with moose - originates from two words; the latin word,
, meaning rising, beginnings, origin; and the Irish word tús which means beginning, start. The overall idea of the festival is to encourage young Irish musicians who have studied and performed abroad to come home and share what they've learned from their experiences with our local communities. Three concerts are planned, as well as open rehearsals, and outreach in schools. With all of this, Ortús really wants to make chamber music more accessible to the public, and hopefully inspire the next generation of musicians to broaden their horizons too.
With all this in mind, I began drawing up sketches in various styles and colours. I considered a wide range of symbols; inspired by everything from the passion that these musicians had for their craft and the cultural significance of returning home to share their experiences, to the dawning of their careers and the idea of crossing oceans and moving mountains with their talents. I also considered more physical elements of the project; including elements of string instruments and music notes, as well as waves of the ocean and the colours of the sea and land.
After various experiments and revisions, the final design that we came up with was this. Encompassing the idea of crossing oceans, and returning to the island of Ireland, I included waves and 'bubbles' in a deep blue design. I also used four "strings" to represent both the instruments that will be played during the festival, as well as the sheet music the musicians will play according to. The curving shapes were inspired by the scroll at the top of those instruments, as well as the treble clef used in sheet music, and the fluid motion of music as its played- both in the sound, and in the musician themselves, as they pull the bow across the strings.
A few photos I took of the musicians involved.
Sinéad was also kind enough to let me tag along during a photoshoot at the end of June, which gave me the opportunity to meet with the musicians involved, take a few photos, and listen to them play. They're impressive, to say the least! I can't wait to see them perform again next February, and I'll share details as the event approaches on my social feeds, because I think you might like to see them perform too!
Taken while I was waiting around on the day of the photoshoot.
I was also fortunate enough to meet with Richard from
, as he recorded a promotional video on the day, and with
, who handled photography. Go and like the
to keep up to date on all of the Ortús Festival details. It's gonna be good!